**Privacy Policy for Echo Adventures & Holidays – Kashmir**

Effective Date: [28-07-2023]

At Echo Adventures, we are committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy outlines the types of information we collect, how we use and protect it, and your rights regarding your personal data when you interact with our company operating in Kashmir. Please take the time to read this policy carefully to understand how we handle your data.

**1. Information We Collect:**

We may collect the following types of information:

a) **Personal Information:** This includes information that can directly identify you, such as your name, address, email address, phone number, and payment details.

b) **Usage Information:** We may collect non-personal information related to your interactions with our website and services, such as IP address, browser type, operating system, and referring URLs.

c) **Booking and Tour Information:** When you book a tour or activity with us, we may collect additional information necessary to arrange and deliver the services, such as travel preferences, medical conditions (if relevant), and emergency contact details.

**2. How We Use Your Information:**

a) **Providing Services:** We use your personal information to process bookings, reservations, and payments, and to deliver the travel services you have requested from us.

b) **Customer Support:** We may use your information to respond to your inquiries, handle complaints, and provide customer support.

c) **Marketing:** With your consent, we may send you promotional materials or updates about our latest offers, products, or services. You can opt-out of marketing communications at any time.

d) **Improving Services:** We may use your usage information to analyze trends, track the effectiveness of our website and services, and make improvements.

e) **Legal Compliance:** We may use and disclose your information to comply with legal obligations or respond to lawful requests from governmental authorities.

**3. Data Security:**

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, while we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

**4. Sharing Your Information:**

We may share your personal information with third parties under the following circumstances:

a) **Service Providers:** We may share your data with third-party service providers who assist us in providing travel services, processing payments, and supporting our operations.

b) **Legal Requirements:** If required by law or to protect our rights, we may disclose your information to legal authorities.

c) **Business Transfers:** In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.

**5. Your Choices and Rights:**

a) **Access and Update:** You have the right to access and update your personal information held by us. If you wish to do so, please contact us using the information provided below.

b) **Withdraw Consent:** If you have previously provided consent for certain data processing activities, you can withdraw your consent at any time.

c) **Data Retention:** We will retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

**6. Children’s Privacy:**

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe that a child has provided us with their data, please contact us immediately, and we will take appropriate steps to remove the information.

**7. Changes to this Policy:**

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on our website, and the revised date will be indicated at the top of the page.

**8. Contact Us:**

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:

Echo Adventures & Holidays 

5,khidmat complex, Regal Lane

Lal Chowk, Srinagar -190001

Kashmir, India

By using our services or interacting with our website, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.